7/14/2011

jelly sponsor :: 3 questions for paper & thread

Please welcome Lori Ruedi, owner and designer of paper & thread, an invitation design studio. gravy's next coworking jelly will be hosted in her beautiful carlsbad studio. Come join us friday, july 22!


How did you get to where you are now? I started my professional career teaching high school English.  I loved teaching, but loathed my nightly homework (grading) and just didn't feel the passion for teaching that I saw in so many of the great teachers at our school.  Crafts, sewing and invitations have always been my creative outlets, so I took a leap and opened an Etsy shop.  With my first orders, I got a taste of working for myself and knew that I needed to be running my own invitation business.  I continued to grow my business while teaching.  At the same time, I had my son and was trying to be a teacher, business owner, mom, wife, etc.  Something had to go, so I took a giant leap that many people couldn't understand, and I took a leave of absence from my full-time job.  I figured if things didn't go well, I could always come back.  Thankfully, that wasn't the case.  With a lot of hard work, a little bit of luck, and what I feel is a unique product, I have been able to work from home and continue to grow my business.  I now have 2 assistants that help with production, an in-home studio/workshop where I meet with clients, teach workshops and produce all of our digital work, and what I consider a very blessed life.  

What's the most fulfilling work experience you've had?  I'm so lucky because each of my clients are at the start of new chapters (weddings, new businesses, etc.) and the experience of designing for them is such a joyful one.  Probably the most fulfilling recent experience was designing the logo and business collateral for a photographer, where I used her own handwriting for the logo and stitched the business cards and dvd sleeves.

What's the most challenging work experience you've had?  Every work experience has been a challenge in its own way, but my own biggest challenge is trying to find a balance between work and family. 

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